Learning to Network

TODAY IN ROTARY Richard Isom,  graphic designer and owner of Vive Studio, shared his expertise and enthusiasm for the topic of networking which is defined as “the process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community” by Dr. Ivan Misner.  In Rotary, networking was one of the main reasons for bringing a handful of members together each week.  Meeting at each other’s businesses was the idea of RI founder Paul Harris, who was new in 1905 Chicago, and wanted to build a network of business people he could do business with because he knew he could trust them. 

Richard noted, “we choose to do business with those we know to be honest, trustworthy, pay their bills and are likable.”

Some tips on being likable and developing business connections:

1.              Don’t pitch someone you just met.  

2.              Ask questions to get to know them.

3.              Ask about their needs.

4.              Get to know who a good client might be for them.

5.              Educate your connections – don’t try to sell them.

6.              Share your lowest common denominators.

7.              Share brief interesting stories.

8.              Remember: the goal is to develop a relationship.

9.              It doesn’t matter if they need what you’re selling.

10.          When you get a referral, remember to say “thank you,” follow thru and report back.

Richard concluded by encouraging club members to take time to meet 1-to-1 with other club members outside of club meetings to better get to know each other; be a connector by looking for opportunities to give referrals; and to get involved in club projects and leadership. He noted that these are opportunities to stand out and become trusted and better known by fellow club members.