Rhett Long, publisher of The Spectrum and "a few other
things," said today, “we are a newspaper only about half the time.” Regarding online news, he noted,
“the Wall Street Journal got it right the very first minute they went
online.” As he went through the Spectrum
offerings, Rhett who reminded members "small town newspapers will always be around because we provide you with the best in local news" also noted the following:* Twitter is a very important communication tool, especially for men, but there is lots of growth among users in the 50+ age category.
* Facebook is best for reaching a female audience.
* Getting your website highly ranked takes time (as much as 3 – 6 months)
* Changes never end in the area of website design.
* Mobile marketing is the fastest growing form of marketing and can be timed to reach target audiences based on the time of day
* The Spectrum and its products have 1 million page views per day – making them the largest news source in Southern Utah
* The Spectrum’s new mobile app – “Destination Southern Utah” has 800 pages of content. The goal of this free resource for things to do is to “keep them here another day.”
* Rhett’s #1 goal when he first came to the paper was to “improve coverage of high school sports.
* The Spectrum’s E-edition is the most popular news source for those under age 40.
* The Spectrum publishes 50,000-75,000 new words a day.
* The Spectrum has been Gannett’s “Newspaper of the Year” among those in 4 states and for 4 consecutive years.
For more information, Rhett Long can be reached at 674-6222.
No comments:
Post a Comment