What's Black and White and Read All Over?

OPENING: Jack Petersen assumed responsibilities as SGR’s Sergeant-at-Arms greeting Rotarians and other visitors to the 3748th regular weekly meeting of St. George Rotary. Ray Robinson lead the SGR Choir in "Let Me Call You Sweetheart. Stan Gubler invited members to follow him in the Pledge of Allegiance and June McAfee asked for the blessings of heaven on the meeting and the meal. Dan Strobell conducted a high energy Horseplay with fines collected by West Martin on behalf of the Guatemalan stove project.

ANNOUNCEMENTS: Gil Trujillo was welcomed back from the Rotary International Convention in Birmingham, England where he was impressed by talks by Desmond Tutu, Jane Goodall and other outstanding world and Rotarians leaders.

There will be no meeting on Monday, July 6, but members and spouses are invited to attend the installation of officers on Monday, July 13.

PROGRAM: Donny Welch, publisher of The Spectrum and Daily News, gave an impressive power point presentation relating to readership and new features being planned for his newspapers. He noted the current adult readership of the local papers is up 3.5% - higher than it has ever been in their entire history; and, 75% of the 18-34 year old demographic are regular readers - outpacing all other Gannett publications in most categories. In addition to the print products of the paper, http://www.spectrum.com/ sees 135,000 unique visitors every month and there is a substantial increase in Sunday readership, "probably due to coupon clippers in a bad economy!" His staff of 117 full time equivalents is working hard to develop quality products to attract and meet the need of new businesses as far north as Beaver. Welch also indicated they are working on a program to "giveaway $150,000-$200,000 in advertising over the next few months."